Rachel Burkhardt



Catholic University of America
Bachelors of Arts, 2012
Magna Cum Laude
Honors Society Phi Eta Sigma & Phi Beta Kappa

Relevant Experience

CycleBar Social Media Manager

Utilizing brand and fitness knowledge to develop a community from scratch as PBM diversifies. Design and implement inclusive and unique social media strategy to align with business goals utilizing SOCi, communicate with followers, respond to queries in a timely manner and monitor customer reviews. Suggest and implement new features to develop brand awareness, including promotions and competitions. Set specific objectives and report on ROI.

Social Media Strategist
Price Benowitz LLP

Evaluating current trends, designing social media marketing strategy, creating content to implement this strategy and build following on TikTok, Instagram, Facebook and Twitter, also occasionally LinkedIn, YouTube, and Google+. Utilizing tools such as Google Alerts, Feedly, Hootsuite, Twittimer, and Google Analytics to determine ideal topics to reach the target audience.

Social Media and Brand Manager
Inspired Pins

Establishing an e-commerce brand from the ground up, utilizing trends and content to boost awareness for a socially conscious jewelry company. Creating and editing SquareSpace, Etsy, Amazon and Facebook/Instagram then Shopify online shops and writing copy suitable to each platform. Composing and advertising newsletters then tracking which topics garner the most traffic with the target audience. Utilizing social media to increase audience and customer base on Facebook, Twitter and Instagram, blending creative strategy and paid social media advertising with targeting and retargeting; tracking analytics and sales; presenting reports; producing high quality social media campaigns on a low budget.

Social Media and Operations Manager
the Studio

Utilizing trends and content to boost awareness of the art being created and increase audience size on Facebook, Twitter and Instagram with the use of Hootsuite, Klout, and creative strategy. In 2016 I took over as the studio manager and was responsible for corresponding with students and prospective students, scheduling audits and rental spaces. Establishing an LLC and maintaining the appropriate registration information. Maintaining the invoicing schedule, accounts payable and receivable, handling payroll, contracts and employee schedules. Creating data storage systems and establishing internet security protocols. Producing and organizing events including establishing a budget, insurance, guest lists, ambiance, refreshments, staffing and a timeline for completion of tasks. With the pandemic, decreasing costs and pivoting with new business ideas.

Additional Experience

Professional and Community Theater, Film, Television, Commercial, Voice Over and Print Actor– a variety of roles in professional acting and modeling spots.

Pure Barre Teacher

Certified instructor for Pure Barre’s Classic, Empower and Reform techniques. CPR trained. Enhancing client experience with musicality vocals and corrections. Experienced teaching in-person, outdoors, livestream and U-screen.

Charity Event Coordinator
organizing 2 annual charity events for the NYC Caps Crew

Hockey Fights Cancer and Hockey is for Everyone, benefitting cancer research and Fort Dupont Ice Arena in S.E. Washington, DC, respectively.

*Additional short term contract social media experience available upon request